Dan Goodman: President of Media Rights Capital Digital Media
Dan Goodman is the President of Digital Media at Media Rights Capital. Dan Goodman is responsible for shaping and executing MRC's digital strategy across broadband, mobile, gaming, VOD, and other emerging platforms.
According to an MRC press release, Dan Goodman will "focus on developing elite entertainment content, building a network of distribution partnerships, creating innovative and unique advertising opportunities and developing new business efforts in the digital realm."
Before joining the leadership team at MRC, Dan Goodman developed digital marketing strategies with some of the world's most popular and respected companies, including IBM, Heineken, Time Warner Cable, Six Flags, Dell and Mercedes-Benz.
Dan Goodman saw the potential in digital media when the concept was still new. He is a leader in the field and has been said to have been one to "pave the way in marketing and content development in the digital space."
Dan Goodman was previously the Chief Digital Officer for Ogilvy. At Ogilvy, Dan Goodman was responsible digital marketing efforts in Ogilvy's New York office. He also managed OgilvyInteractive, which was named AdWeek's Interactive Agency of the Year in 2005. Dan Goodman is also the founder of his own viral email marketing company and a former managing director of digital marketing at Lowe.
In joining the executive team at Media Rights Capital, Dan Goodman has entered an exciting realm in the media and entertainment industry that is at the forefront of innovation.
"I am very excited to join Media Rights Capital, which has already proven itself as a visionary company in both generating and delivering terrific entertainment across every platform," Dan Goodman explains. "I believe the opportunity in digital to be on a massive growth curve. As such, we plant to invest up to $10MM in 2007 alone to create the most compelling digital entertainment and provide the most innovative advertising opportunities to brand marketers."
Dan Goodman Resources
Dan Goodman was previously Chief Digital Officer for Ogilvy.
Dan Goodman was responsible for the digital efforts in the New York office; he also ran Ogilvy Interactive.